Our challenge: to build a future-proof retail channel that’s both relevant for partners and appealing to players. That means using self-service solutions wisely, while investing in omnichannel experiences that connect our app and physical retail locations. How do we pay out our customers? And how do we create the best player experience in a rapidly changing market? These are the questions we answer within the Sales team.
In 2024, we contributed a record amount of €203.6 million, funding that benefits sports, 18 charitable organizations, and society. To be exact, we donated €54.6 million to NOC*NSF, €20.7 million to 18 charities, and €128.3 million to the Dutch State. We are proud that, as a department, we play an important role in making this possible.
Working together = winning together. At Sales, you’ll find that teamwork and entrepreneurship go hand in hand. Everyone is encouraged to spot opportunities, and to turn them into real results.
We are constantly working on pilots and innovation projects: from collaborations with new retail partners to testing self-service models. Do you see an opportunity to make things easier and more fun for our players? Then you’ll get the change to develop your idea with us.
We are building a modern retail strategy that responds to the needs and expectations of our players. We do this by experimenting with new sales models, such as self-service solutions, and by strengthening our existing sales network.
Innovations like cashless payments make payouts faster and easier, while together with our partners we create a more engaging in-store experience. This ensures our products remain fun, safe, and accessible for everyone, now and in the future.
By combining the familiar feeling of retail with the convenience of digital innovation, we stay recognizable for loyal players and inspiring for new generations.
All the unique talents of our colleagues come together in various teams. In this way, we work together on a happy, healthy and sporty Netherlands.
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