You probably know them, the games of Nederlandse Loterij: Staatsloterij, Lotto, Eurojackpot, Lucky Day, Krasloten, TOTO Winkel, TOTO Sport and TOTO Casino. With our brands, we make playing fun and contribute to a happy and sporty Netherlands.
Did you know that Nederlandse Loterij started out as a fundraising organisation for sports and charities? We still do that today. The more successful our marketing is, the more we can give back to society. With appealing campaigns, we ensure that players know where to find us and guide them from their first introduction to purchase. Everything we do is guided by one mission: to be the most responsible provider of games of chance and the biggest driver of sport and exercise.
Our marketing teams consist of colleagues with different specialisms. Some focus on our lotteries, others on i-Gaming. We also have a creative team that supports our colleagues in lotteries and i-Gaming. This is how we bring strategy, creativity and data together to build strong brands and an optimal gaming experience.
At Marketing Lottery, we work on the following brands: Staatsloterij, Lotto, Eurojackpot, Lucky Day, Miljoenenspel and Krasloten. Together, we ensure that our brands remain visible and reach millions of people.
Our Marketing team builds campaigns that make an impression. How do we do that? Because we have the best experts in-house. Our campaign managers and social marketers work with the best agencies in the United Kingdom on award-winning campaigns. Performance Marketers focus on growth through the smart use of data. And our Product Marketers are engaged in developing and improving the platforms on which you play our games. Their goal: to offer our players the best gaming experience. Finally, the marketers from Sponsoring are responsible for increasing visibility in sport and society. Think, for example, of TeamNL and our football partners.
Marketing i-Gaming is all about digital growth and innovation. We work on brands such as TOTO Sport, TOTO Casino and Winnitt.
Our Marketing team knows exactly how to reach a digital audience. They come up with campaigns that not only stand out, but also connect with our users. The Performance team is our digital guide. They ensure that customers can find their way around our website more easily and intelligently. The creative brain behind our games? That’s the Product team. Here, colleagues continue to tinker with products so that our games not only remain fun, but are also user-friendly.
Within Sportsbook, our sports betting division, our traders, risk analysts and the Operations team work together to offer TOTO Sport a varied range of games. The Trading team determines the odds, which show how much a player can win, and ensures that the offering remains fair and attractive. At the same time, the Operations team ensures that all systems and processes run smoothly, so that the player has a pleasant experience. Together, these teams form an important foundation on which Marketing i-Gaming builds with campaigns and customer experience.
The creative engine behind everything we conceive and execute? You’ll find it at Marketing Services. Whether it’s Lotteries or i-Gaming. This team also consists of various areas of expertise. For example, our colleagues at Media know exactly how to use channels and budgets wisely, so that every campaign reaches the right people at the right time. In the Studio, creative concepts are transformed into striking expressions that stick in the mind. And thanks to Marketing Automation, our communication feels like a personal message, driven by data and tailored to the user.
Our games of chance are an emotional product. Taking part stands for an opportunity, for a dream. Experience therefore plays an important role in marketing our products. Creativity and data go hand in hand. We use smart, data-driven marketing to continuously improve our campaigns. We test a lot, from creative concepts to online campaigns, and constantly challenge ourselves to achieve maximum results. This ensures that we, as an organisation, are always learning and growing.
House of brands
Nederlandse Loterij consists of strong gaming brands. Each brand is independent, at the same time, we learn from each other and from the experiences we gain per brand. All brands are supported and strengthened by our corporate brand: Nederlandse Loterij. What connects us? Working together is winning together!
Nederlandse Loterij is the reliable games of chance organisation in the Netherlands. We have seven strong brands, making us the market leader. Our profits? We donate them to society, sports associations and charities. This way, we contribute to a happy, healthy and sporty Netherlands.
Want to join us? Working together, winning together.
All the unique talents of our colleagues come together in various teams. In this way, we work together on a happy, healthy and sporty Netherlands. Want to know who’s on your team?
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