Responsible Gaming

Taking part in our games should, above all, be fun

and remain so. That is why we are committed to responsible gaming. With a team of ambitious talents, we are building the strongest possible safety net for players who need it. In this way, we ensure that participation in our games of chance remains fun. We do this not only because it is expected of us, but also because we are intrinsically motivated to protect our players as best we can and offer them an enjoyable gaming experience.

Explore all responsible gaming jobs

Scroll down

Why we do this

With every game, we support great initiatives for Dutch society, sport and health. Of course, this should never be at the expense of our players’ well-being. Games of chance are timeless, but the risks of playing have changed due to digitalisation. We work hard every day to raise awareness among players. In addition, we identify any signs of risky gaming behaviour as early as possible and take immediate action. In this way, we protect players who need it.

Who we do this with

Responsible gaming is the responsibility of everyone within our organisation. Each department therefore has its own objectives in this area. As a member of the Responsible Gaming & CSR team, you will be in contact with almost everyone within our organisation. You will work on all our brands. Variety is guaranteed. After all, not all brands are the same. For example, the dynamics of placing a bet online are completely different than when you buy a lottery ticket once a month from your favourite retailer around the corner.

Responsible gaming is very important to us. In fact, enabling responsible gaming is an intrinsic motivation for our talents. This is our way of contributing to society. Our desire to help people is a good foundation, and we are naturally also mindful of what is happening in the outside world.

How we do this

Our goal is to offer maximum protection and ensure that participating remains fun for our players. To achieve this, our approach consists of three pillars: prevention, detection and intervention.

Prevention means that we inform people upfront about the potential risks of our products. This includes our Responsible Gaming activities from the ‘Rugdekking program’; a program focused on providing support and coverage for our players. How it works? We’ve set up different activities with the professional football organisations we sponsor, in which we raise awareness among their teams, staff and supporters about the potential risks associated with gambling. We also make sure we don’t allow people under the age of 18. Young people between the ages of 18 and 24 are approached in a different way because research shows that they are a vulnerable group.

Many of our products are purchased online. This allows us to collect a huge amount of data. Data that provides insight into the gaming behaviour of players. How do you recognise patterns in all that data that correspond to people who are at risk? Our analysts combine psychology with data analysis to identify patterns that indicate a loss of control. This enables us to detect problematic gaming behaviour.

Based on the analyses in the detection phase, we take action to encourage people to play less. This may involve sending targeted portal messages and emails. Alternatively, our specially trained customer service colleagues may call players who display conspicuous playing behaviour and engage them in conversation. During these conversations, they try to support the player and assess whether they are still participating in a responsible manner. Depending on the outcome of the conversation, additional measures may or may not be taken. We then monitor whether these measures lead to the desired changes in gaming behaviour or whether further action needs to be taken.