Podcast ‘Winning Together’ | The secret of four Gold and one Silver Loeki

Let’s dive into the fascinating behind-the-scenes story of our award-winning New Years’s Eve campaigns for Staatsloterij. Do you remember the heart-warming 2023 campaign, in which a father and son took the trip of a lifetime with ‘Husky Frida’? Or the unforgettable adventures with the cuddly animal stars: dog Frekkel, hedgehog Freddie, cat Frummel and Fritsie the cuckoo clock bird? Five years in a row, our New Year’s Eve campaigns have captured the hearts of many, and we are proud to be recognised with four Gold and one Silver Loeki.

Want to know the secret behind our success? Let our passionate marketers, Femke Vermeulen and Froukje Claes, take you on a journey where you will learn all about:

• our approach to creating such a memorable New Year’s Eve campaign;
• the power of data in our strategy;
• the behind-the-scenes production process;
• why this campaign holds the same stature as the ‘Champions League’ for us;
• and, of course, we tell the secret behind our success.

Press the play button and get a preview of our New Year’s Eve campaign for 2023. What do you think it will be?