What will Nederlandse Loterij look like in the future? Collin Mous, Head of Strategy and Innovation is involved in finding the answer, from setting a multi-year strategy to developing innovations. Read more about how Collin and his colleagues set the direction for the company.
How would Collin describe his job? As varied. “Due to external factors, no two days are the same”, he says. Collin is referring to societal changes, new laws and regulations and changing consumer needs. “We have to constantly anticipate these factors in order to remain relevant to future players and stakeholders.” This is where the strategy and innovation team at Nederlandse Loterij plays an important role. “For instance, my team and I look at the organisation’s strategy and tactics. How do we ensure that it remains feasible, responsible, and affordable, and that we maintain our healthy position?”
In addition to developing a multi-year strategic plan, Collin leads the innovation team within Nederlandse Loterij. “This team investigates ‘the next big thing’ in our market. We put the consumer at the centre of our innovation approach and experiments to determine how we can best serve them. Within Nederlandse Loterij, we apply the 70-20-10 rule, which means that 70% of our work revolves around maintaining and innovating the existing business. We focus on transformation 20% of the time, and 10% of our work is forward-looking.”
What kinds of innovative projects should you be thinking about? Projects like the Venki crowdfunding platform. A platform where two worlds come together: crowdfunding and lotteries. “With traditional donation platforms, you donate to a charity, usually without getting anything in return. With Venki, you can both donate to a good cause and have a chance to win a prize.” Smart projects? These are launched quickly within Nederlandse Loterij. “We run a pilot, see if there is a product-market fit with consumers, and then we launch it on a larger scale.”
The use of artificial intelligence (AI) to promote responsible gaming is another innovative project. “We have used AI to develop a responsible gaming chatbot. It acts as a butler, that interacts with players to raise awareness about setting limits.” The innovation page on the Nederlandse Loterij’s website shows that progress is being embraced within the organisation. “On this page, you will find various challenges that we face as an organisation. We invite anyone with a good idea to respond and become part of our innovation lab.”
Want to know more about our Innovation, Staff & Projects department? Click here to read more.
All the unique talents of our colleagues come together in various teams. In this way, we work together on a happy, healthy and sporty Netherlands. Want to know who’s on your team?
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