At Nederlandse Loterij, campaign manager Tessa de Vries found exactly what she was looking for: a company that values marketing as a core aspect of an organisation. “Here I can work at a high level in my field”, she says. Want to know what her job as a campaign manager is like? Read on.
Tessa de Vries started her career as a campaign marketer at Nederlandse Loterij in 2018. Six years later, she is a campaign manager at Lotto. “I started as a campaign marketer at Staatsloterij and, after about three years, I became a campaign manager there. As a campaign manager, you are like the guardian of your brand. You coordinate all existing and new campaigns. At Staatsloterij, I worked on campaigns such as ‘de 10e trekkingen’, where additional cash and in-kind prizes can be won in addition to the current prize package. I also worked on the ‘Droomsalaristrekkingen’ and ‘De Eindejaarstrekking’. What I’m most proud of? ‘De Koningsdagtrekking’ was the first time I got to manage the entire production from start to finish.”
“One of the most unique experiences within Nederlandse Loterij? Working on the New Year’s Eve campaign. There are very few campaigns of this size in the Netherlands. The New Year’s Eve campaign is marketing at the highest level. I worked with external creative agencies and internal specialists, such as online marketers, social marketers, retail specialists and CRM specialists. What do I like best about my job? The coordinating role. Making sure that the entire campaign team is well informed on time, so that they can do their job properly.”
After years of working for the Staatsloterij game brand, Tessa got the chance to move to the Lotto game brand as a campaign manager. “I appreciate the opportunity to switch between different game brands within Nederlandse Loterij. Now I can directly apply the knowledge I gained at Staatsloterij to Lotto. It’s a smaller brand with a different dynamic and new colleagues. It makes me feel like I have started a new job, but within the same company with the same positive working atmosphere and conditions.”
On these benefits, she says: “Nederlandse Loterij is a professional and dynamic company. There is a good balance between senior and entry-level professionals. Employees are looked after properly. We have a gym with an instructor where you can take classes such as cardio, strength and Pilates. Every year, you get a €2.000 training budget, to help you develop. Are you looking for personal development? Or professional development? You can choose how to spend your training budget, as long as it meets your development goals.”
But that’s not all. Every Thursday, we meet with our peers within Nederlandse Loterij. On this day, we exchange knowledge and experience. Knowledge sessions and workshops are also organised. For example, we focus on development in the media landscape. Or we have a session where we learn how to brief agencies as effectively as possible. This helps you grow as a marketer. Not to mention our outings. At the end of June, for example, we are going to the Olympics in Paris – a once-in-a-lifetime opportunity!”
Like Tessa, would you like to work for a marketing-oriented company? Check out our vacancies here.
Nederlandse Loterij is the reliable games of chance organisation in the Netherlands. We have seven strong brands, making us the market leader. Our profits? We donate them to society, sports associations and charities. This way, we contribute to a happy, healthy and sporty Netherlands. Want to join us? Working together, winning together.
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